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About

I like to solve marketing challenges.

An alum of the VCU Brandcenter, one of the nation’s premier advertising and branding graduate programs, I’ve solved challenges at companies in highly regulated industries ranging from food to finance.

At natural foods start-up, Health Warrior, I led a packaging redesign that decreased the time to find on shelf by more than 50%. At Greek yogurt pioneer, Chobani, I built the case for new flavors which became two of the brand’s best-selling within a year of launch. At credit card giant, Capital One, I developed a strategy to turn the brand’s blog into a lead generator with triple the organic traffic.

Today, I apply my experience to growing businesses as a fractional marketer and freelance strategist.

If your business can use part-time marketing help with full-time expertise, let’s talk.

Oh, and beyond marketing? Outside of the office, I run, read, write, and chase after two children.